Brand system // Version 2.0 // 品牌系統

Bright canvas.
Human signal.

A civic editorial system for a community still in motion. The original identity remains at its core; the revised canvas gives our people, stories, and work more light.以明亮、有人情味的視覺，承載持續前進的社群故事。

01 // Foundation

Built for progress, not polish.

Prompt in Progress is an AI ecosystem builder uniting builders, creators, and innovators across Hong Kong and the Greater Bay Area. Born from the team behind AI Tinkerers Hong Kong, we evolved from a technical meetup into a wider ecosystem bridging AI knowledge across audiences.

Our name reflects our philosophy: every interaction with AI is a prompt, and we are perpetually in progress, learning, building, and growing together.

我們凝聚香港及大灣區的建設者、創作者與創新者，讓知識、實踐與真誠連結共同成長。

01

Mission

Foster a thriving AI ecosystem through curated events, education, and genuine community connections.

02

Tagline

Don't prompt alone. Join us, and let's prompt together with purpose.

03

Name

Write Prompt in Progress in prose. Use PROMPT IN PROGRESS only as display emphasis. Never abbreviate the public-facing name.

02 // Revised canvas

Light is now the default.

The system has moved from an always-dark technology aesthetic to a warm editorial canvas grounded in Hong Kong's civic energy.

Application rule // 應用原則

Paper carries the story.
Navy creates emphasis.

Use warm paper for primary pages and reading surfaces. Reserve navy for high-impact sections, footers, and moments of contrast. Teal remains the active signal; orange is a sparing human accent.

04 // Colour

Original core, wider range.

Navy, midnight, teal, mist, and white remain unchanged. Warm paper and orange extend the system for editorial applications.

Navy
#0D0E2B
Midnight
#1E2050
Teal
#00C2C7
Deep Teal
#006F74
Mist
#B4B6C8
White
#FFFFFF
Paper
#F3F1E9
Orange
#FF7657

Accessibility: use navy text on paper, white text on navy, and navy text on teal. Teal is an accent, not body copy on light backgrounds. Never rely on colour alone to convey meaning.

05 // Typography

Three voices, clear jobs.

Use the original families without substitution wherever web fonts are available.

Display // Bebas Neue 400Progress is public.
Body // Inter 400-800Direct, readable language for stories, interfaces, and long-form information. 人工智能生態建設者。
Labels // JetBrains Mono 400-500HONG KONG + GREATER BAY AREA // SINCE 2024
  • Bebas Neue: uppercase display headings, numbers, and short statements only.
  • Inter: body copy, UI controls, subheads, and Traditional Chinese.
  • JetBrains Mono: short metadata, indices, tags, and technical labels.

06 // Voice

Human before institutional.

Our language sounds like a thoughtful host: informed, generous, direct, and optimistic without hype.

Purposeful

Every word earns its place. Explain why the work matters and what someone can do next.

Inclusive

Offer technical depth without gatekeeping. Explain complexity without flattening it.

Human

We are a community, not a corporation. Prefer real people, active verbs, and honest specificity.

Bilingual standard // 雙語準則

English leads. Traditional Chinese welcomes.

Marketing and community-facing content should pair primary English with concise Traditional Chinese. Translate meaning and tone, not syntax. Do not use Simplified Chinese as the default for Hong Kong communications. Mark translations with lang="zh-Hant"; use Inter and maintain comfortable line-height. Legal documents may remain complete in English where an approved translation is unavailable.

市場推廣與社群內容以英文為主，配以簡潔繁體中文。翻譯應傳達意思與語氣，而非逐字對照；香港內容不應預設使用簡體中文。